Consider the following product:
(a) a power screwdriver for use in the home;
(b) a desktop inkjet printer;
(c) an electric car
Working in a team, make your team estimate of the following factors needed for the development project to launch of the products:
(i) annual unit sold
(ii) sales price
(iii) development time, years
(iv) size of development team
(v) development cost
(a) a power screwdriver for use in the home;
(b) a desktop inkjet printer;
(c) an electric car
Working in a team, make your team estimate of the following factors needed for the development project to launch of the products:
(i) annual unit sold
(ii) sales price
(iii) development time, years
(iv) size of development team
(v) development cost
(A) A power screwdriver
by
Mohd Sahril & Mohd Ruzaimi Abdullah
The picture shows the power screwdriver that will be launch by our company. This is one of the products that designed by our company. Our target groups for our product are mechanics, technicians and small factories, where the long duration usage of screwdriver is needed. There are a lot of improvements that we made base on previous product and a lot of new technologies that we introduce into this product. Among the new technology and improvement that we made are compact design, we make our tools become more lighter and smaller, this can provides better tool balance and improved comfort when driving screws all day long. For another user comforts we are designing and installing our product with ergonomic features for example we are installing contoured grip, it is designed to maximize comfort and minimize fatigue with evenly distributed pressure to the user. For performance of the power screwdriver, we are introducing unique nose piece. The purpose of designing it is easy to use and remove, and positively locks the depth setting when removed. Another new technology is high torque gearbox for driving screws into hardwoods and materials.
Specifications
| |
Rating
|
120V
|
Amperage
|
7.0
|
Torque
|
177 in.-lbs.
|
Weight
|
3.3 lbs.
|
No Load
|
RPM 2,500
|
Length
|
11-5/8"
|
Our target groups are big and worldwide so we have forecasted our annual sell and we are able to sell our product around 5000000 units by the end of the year.
In achieving the forecasted value of annual sell, our company will sell our product with reasonable price customer, we don’t think that our prices are higher because our focus groups are among professional. Our price should be as lower as we can, that will cover manufacturing cost, development cost, and material cost. Product price can be lowered because our manufacturing factories are widely separated around the world, development and designing process held in Malaysia, others happened in india and china. These two countries are selected because manufacturing process in these countries is a lot cheaper that others, these countries have their own expertise in certain field with low labor cost. For instant in china, they have expertise in machining exterior part with low cost that india and Malaysia but in india they have expertise in interior parts or electronic parts that being acknowledge world wide and the price quite similar with others. These countries also play big roles in product marketing so that product trust will be increase among the customers.
Parts price
On-Off Switch $28.1
Grommet $1.23
Cable Clip $1.23
Label 1404VSR $2.66
Deep Groove Ball Bearing $9.50
Deep-Groove Ball Bearing $8.21
Brush Holder $1.47
Cheese Head Screw $1.23
Sheet Metal Screw $1.83
Reference Plate $2.77
Torx Oval-Head Screw $0.74
Cover Disc $1.47
Rubber-Inter Calation $1.23
Threaded-Furrow Screw $0.74
Sheet Metal Screw Obsolete $1.00
Connector Cable $1.23
On-Off Switch $28.17
Carbon Brush .195" x .32" x .6" $3.68
Gear Housing $16.02
Intermediate Plate $14.26
Housing Cover $7.16
Drive Shaft $20.29
Sealing Washer Obsolete $1.85
C-Clip $0.74
Nozzle Socket $4.08
Screw Obsolete $0.80
Change-Over Switch $6.23
Clip $3.19
O-Ring $1.83
Adjusting Sleeve $7.16
Ball $0.74
Ball Socket $2.18
Bushing $0.74
Seal Ring $2.77
Retainer $1.47
Tool holder $5.41
Bushing $1.47
Depth-Gauge $9.35
Motor Housing $21.03
Field $18.83
Armature $48.78
Clutch Housing Obsolete $0.19
Clutch Shaft $40.19
Total $333.14
so our product price per unit is $ 335.00 unit
Our company consists only six persons, three of them are involved in management located in three different countries; two of them are involved in RnD and last work as designer. These six persons are working as a head of each departments and sites. The development and research department have two peoples in charge with another six coworkers. They take about 1 till 2 years in development process. This duration is reasonable due to the product life cycle of our product take about 2 and half years before its’ decline due to the new products coming in to the market. The development cost for this product takes about RM 150000 for duration of development process, this expend including wages, development material and other expenditures.
(B) Desktop Inkjet Printer
by
Muhamad Fahmie bin Paimin & Mohd Syahidan bin Kamarudin
(C) Electric Car
by
Eyad Aref Noman Alshargabi & Noor Fakhrie bin Abd Manan
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